Janney Montgomery Scott says its advisors have boosted their texting amid the Covid-19 pandemic.
Since March, when the coronavirus crisis was declared a pandemic, text messages by Janney’s advisors have doubled, the company says. And texting across the platform Janney uses from fintech firm Hearsay Systems, which offers compliant digital communications tools, has gone up by 50% during that time, Janney says.
Janney’s advisors have also turned to their local websites to provide updates and customization for their clients, offering insights, news and virtual events, according to the press release. In addition, advisors with the firm have been using digital tools to host virtual seminars and engaging with the online client portal, which is also integrated with Hearsay, Janney says.
Furthermore, Janney says its advisors have been active on social media during times of market volatility. During the first half of 2020, the company says its advisors published over 45,000 social media posts.
Hearsay, meanwhile, experienced a 300% increase in the use of its platform this year, the company said in September when announcing that Clara Shih — who co-founded the firm with Steve Garrity in 2009 — was stepping down from her CEO role to become executive chairperson.
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