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Cetera Partners with Riskalyze to Offer Advisors Risk, Portfolio Tools

By Peter Rawlings January 21, 2021

Cetera Financial Group has struck a deal to make the risk and portfolio analytics tools of financial technology company Riskalyze available for free to advisors on Cetera’s network.

The two companies said they reached a new enterprise agreement meant to standardize risk management practices across Cetera’s network of advisory firms. Starting this year, Cetera is making the Riskalyze solutions available to its whole network as a benefit of affiliation at no additional cost, the firms said.

"We’re aiming to set the standard and progress our offering alongside Riskalyze and envision facilitating better outcomes for investors, Cetera and our profession,” Cetera CEO Adam Antoniades says in a statement. “Riskalyze harnesses the benefits of risk management at the investor level in a unique way that’s constructive to the sales process, and through the entire client life-cycle.”

Cetera went with Riskalyze on account of its ability to centralize and standardize the risk management process through Cetera’s system, the firms said.

Cetera wasn’t “looking to add a vendor,” Riskalyze CEO Aaron Klein says in a statement. “They want to create a uniquely comprehensive and consistent approach for their financial professionals to benchmark, measure, document and analyze risk for investors.”

Last September, Fidelity said it expanded its open-architecture digital store to add integrations with platforms and products from Riskalyze, along with a handful of other firms including AdvisorEngine, Black Diamond, and BlackRock.

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Tags:  Client retention , Technology , Portfolio management , BlackRock , Cetera Financial Group , Fidelity , Cetera

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