The Practice: Marketing
June 9, 2021
Google is Crucial for Branding, LinkedIn for Connecting: Dynasty Exec
Meanwhile, a Pershing executive says being consistent with branding and leveraging analytics are essential for advisory firms to grow their practices.
June 7, 2021
SEC Fines Defunct Robo-Advisor $25K over ‘False Marketing’
Emperor Investments allegedly touted an 11-year track record despite operating for less than two years and didn’t disclose payments to bloggers for referrals.
June 4, 2021
LPL Earns Spot on Fortune 500 with Revenue Gains
The company ranked No. 466 on the list of the largest U.S. companies by revenue.
June 3, 2021
JPMorgan Exec on Acquisition Shopping: 'I Wouldn’t Assume We Haven’t Done Anything'
Mary Callahan Erdoes, who heads the unit, said her division has already considered several possible deals.
June 2, 2021
How Merrill, UBS, Fidelity Vary in Their Diversity Efforts
Measuring diversity is essential for UBS and Fidelity, while Merrill is focusing on its advisor training program.
May 28, 2021
RayJay to Update Tech — From New Apps to Augmented Reality
“We think our advisors and clients will someday meet in augmented reality segments where they can be in a virtual room and do their planning,” according to CEO Paul Reilly.
May 27, 2021
Wells Fargo Easing Arbitration Agreements with Customers
The bank wants to make the arbitration process more transparent as well as ensure customers aren’t blocked from bringing justified cases because of cost concerns.
May 26, 2021
FAs Weigh In: Client Advocacy Crucial for Gaining New Business
“A client’s testimonial can provide an insight and certain context that can only be provided from a client perspective,” says one advisor.
May 26, 2021
Merrill Exec on Targeting Athletes: Advisors Must Understand Their World
The wirehouse hopes a new sports wealth management designation program will help its advisors score with pro athlete clients.
May 25, 2021
Memorable Branding Helps Make FAs Irreplaceable: Commonwealth Exec
Sarah Howes, director of marketing at Commonwealth Financial Network, says emotions are involved when clients choose their advisors.
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